DTC ECOMMERCE. CONTINUOUSLY BETTER.
Free 20-minute check-up · No obligation
15+
Years in DTC ecommerce
10+
Years at Gymshark
4
Ways we can help
01 / SOUND FAMILIAR?
Your site is live. The growth has stalled.
Traffic is up, but conversion is flat
Every sales spike needs a discount
The development backlog has no clear priorities
You don’t fully trust your data
You don’t need a new website. You need the one you have to work harder.
02 / HOW WE HELP
The right support. Not another rebuild.
Already trading
START HERE
01
Conversion Audit
Find the friction. Get a clear, prioritised roadmap to turn more visitors into customers.
From £4,000 · 2–3 weeks
Analytics and tracking health check
Funnel analysis by device and market
Roadmap sized in £ impact
MOST POPULAR
02
DOC Partner
An ongoing optimisation retainer. Senior expertise and continuous improvement, month after month.
From £3,000 / month
Monthly test roadmap and briefs
Results readouts and KPI dashboard
Quarterly commercial reviews
ADD-ON
Technical Bridge
Close the gap between commercial goals and development.
From £1,000 / day
Your side of the table with agencies
Commercial goals turned into technical briefs
Estimates and timelines challenged
Launching a new brand
04
DOC Launch
For new brands. We take the website worry off your plate: platform, structure, tracking and build, so you can focus on your product.
From £2,500
Platform and site structure planned for growth
Tracking set up right from day one
Build managed end to end by a trusted developer
03 / WHAT YOU GET
Not a slide deck. A plan you can act on.
Every audit ends with a prioritised roadmap: each opportunity sized by commercial impact and effort, so your team knows exactly what to do first and why.
EXAMPLE OUTPUT
Opportunity
Est. impact
Effort
Priority
Simplify mobile checkout
£££
Medium
1
Add size guidance on product pages
££
Low
2
Fix add-to-basket tracking
££
Low
3
Bundle offers at basket
£££
Medium
4
Rework collection filters
££
High
5
04 / HOW IT WORKS
Less guesswork. More progress.
1
01 / Diagnose
Understand your customers, data and the friction holding them back.
You get: tracking health report
2
02 / Prioritise
Focus on the opportunities with the greatest commercial impact.
You get: prioritised roadmap
3
03 / Test
Make targeted changes. Measure what works, not what looks good.
You get: test briefs and results
4
04 / Scale
Build on the wins. Turn individual improvements into lasting growth.
You get: rollout plan
05 / WHO YOU’LL WORK WITH
Senior expertise. No hand-offs.
I’m Daniel Knight. I’ve spent 15+ years in DTC ecommerce, including more than a decade at Gymshark, rising to Head of Digital Product Management. I’ve led conversion, product page and localisation work at scale, always with the commercial outcome in mind.
06 / RECENT WORK
DTC brand / Shopify optimisation
CRO
Product pages
Roadmap
A focused review of onsite friction, commercial priorities and delivery sequencing for a growth-stage DTC business.
Results placeholder: add verified uplift and commercial impact when available.
07 / FAQ
Questions, answered.
What access do you need?
Which platforms do you work with?
Do you build the tests, or do we?
How soon will we see results?
What’s the minimum commitment?
Can you work alongside our agency?
06 / BOOK A FREE CHECK-UP
What is your website leaving on the table?
Start with a free check-up. We’ll talk through your site, your goals and where the biggest opportunities might be. No hard sell. Just a useful first conversation.
20 minutes. Free. No obligation.
DOC Commerce
Independent expertise. Continuous improvement.
© 2026 DOC Commerce
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